The club has reduced prices of an adult season ticket at Shawbridge by 60 per cent in a move to offer highly affordable football to the town and welcome more fans to the club.

Supporters taking up the offer can save over £100 on individual match-day prices for the 19 home games of the 2019/20 Evo Stik League season.

Concessions will be priced at just £30 – with season-ticket holders also set to receive discounts at the bar – while the club will continue to offer free entry to members of Clitheroe Wolves and also plans to give free tickets to local school children.

The cut-price scheme has been introduced by the Blues’ board as part of a summer shake-up designed to revive the club’s fortunes on and off the field.

Clitheroe narrowly avoided relegation last season from Evo-Stik North/West Division level.

But with a new manager in place in Phil Brown, and several exciting new signings already secured, steps have been taken to bring back the winning feeling.

And the club is now doing everything possible to attract more supporters and put the Blues at the heart of the town.

Clitheroe FC chairman Lee Sharples said: “I think this is a fantastic offer which will hopefully encourage more people to come and back the Blues.

“We want to give a bit back to those who have continued to support the team and also attract new fans to get behind Phil and the players.

“Everyone is guaranteed a warm welcome at Shawbridge and while there may have been something of a dis-connect between the town and the club in recent times, we believe offering such good-value tickets is an important step towards reaching out to the local community again and building a club we can all call our own.”

Brown joins the Blues with a promotion-winning pedigree from his time as manager of Lancaster City and is looking forward to a new era at Shawbridge.

He said: “This is a superb initiative from the board which will hopefully bring a really positive response from the town.

“I believe we are putting together an exciting squad that will play positive football and be really competitive in the division.

“We want Clitheroe to be proud of the players and their team and for supporters to enjoy coming to watch them play.

“We will be giving everything as a team to try and be successful and we look forward to moving forward together with as many fans as possible who want to back the Blues.”

Season tickets – which will also give supporters free entry to home pre-season games and youth and under-21 fixtures – will be available to buy this coming Saturday at Shawbridge when Clitheroe hosts a special fund-raising game for Clitheroe Wolves.

The game between a team of coaches from the various Wolves sides and a team of Wolves ‘Legends’ kicks-off at 2pm, with proceeds going to the Wolves’ Highmoor Project.

Season tickets will also be available from Banana News in Clitheroe town centre and the club’s official website clitheroefc.co.uk following this link https://www.pitchero.com/clubs/clitheroefc/payments/category/tickets
You will need to register as a member on the website to proceed.

Anyone who has already bought a ticket at the earlier advertised price will receive a refund of the difference by contacting club Finance Director - Andrew Jackson.

Meanwhile, new club leisure wear will also be available to order from the bar at Shawbridge at Saturday’s game.